From flirty and romantic to comfy and cozy...

 

Jule Lingerie & Loungewear opened in September of 2003 to fulfill a niche in St. Louis which lacked a boutique with designer lingerie.  And because WE all love comfort, we added loungewear! 

 

We hope that when you shop with us, you will enjoy the atmosphere of the store and the personalized service we provide.  Our goal is to make the Jule shopping experience one that you will enjoy and will want to tell your friends about. 

 

We also strive to create an atmosphere where the guys will feel comfortable shopping for the special women in their lives.  And if the guys aren't sure about what the women like, they can always ask us and we can provide past shopping history as a starting point. 

 

 

How much difference can a good bra make?

One factor that can contribute to your everyday comfort is whether the bra you're wearing fits you properly.  You have probably heard the statistic before, but here it is again ... approximately 75% of women are wearing the wrong size bra!

 

Jule employees will fit you in the correct size bra, choosing a style and brand that fits your body type.  We have everyday bras in sizes from 28A to 42GG ... and we constantly add new bras and panty sets in the latest styles and colors as well.   

 

For our pregnant customers, we carry nursing bras as well as designer maternity pajamas ... just because you're pregnant doesn't mean you can't look and feel great too!

 

 

 

We have won several awards over the past few years, and we're proud of it!  Take a moment to read some of the stories about our shop:

 

2011    "Best Lingerie Shop", Mini Pink Book

2011    "Hot List", Best Lingerie, St. Louis Magazine

2010   "Shopping:  Readers' Pick", St. Louis Magazine

2010   "Hot List", Fox 2 (the link is no longer active - sorry!)

2008   "A-List", St. Louis Magazine

2008   "The Shops Around the Corner", St. Louis Magazine

2006   "A-List", St. Louis Magazine

Jule Lingerie & Loungewear 2011